Looking into Apple Pay and Google Pay: easy contactless payments

Nowadays, many younger players in the online casino scene want speed and ease with their payment method selection. After all, wouldn't you want to be able to get in on the iGaming craze and play your heart out? There are all sorts of ways to deposit into gambling sites such as mobile payments and digital wallets. Two of the best examples come from some of the foremost tech giants we have today: Apple Pay and Google Pay.

Thanks to their services, iGaming isn’t a massive hassle and is even easier to get into these days. Whether you’re running a Turnkey online casino or making use of White Label software to run your business, integrating this kind of payment method can hold all sorts of benefits for you and your audience. Making use of these payment systems helps set your online casino up for success so we’ll be going through some things to know about both of these payment method options.

A closer perspective on both digital wallets

A lot of these digital wallets made their start back in the 2010s with big tech companies consolidating payment startups. Others chose to focus in-house on their own systems by hiring executives specializing in payment services. Apple Pay and Google Pay both aimed to digitize transactions and make things safer and easier. With their payment method, people could easily punch in their information and make transactions without breaking a sweat. 

Google Pay is the oldest of the two, being started in November of 2014 and having gone through all sorts of iterations. It’s said to be the more widespread of the two thanks to being so closely linked to the Android OS. There was even a push to make companion apps for Google Pay in Singapore, India, and the United States. Overall, a solid choice for any payment method you’d want to use in an online casino.

Apple Pay, on the other hand, is found only on the Apple device ecosystem but has a lot of the functions Google Pay carries. It has a few tricks up its sleeve like its unique device identification numbers per transaction and how it can be used for even the most mundane of things like subway tickets and public transportation.

Comparing the two payment method options can be tough but that’s were getting the pros and cons of each comes into play.

Comparing Apple Pay and Google Pay: which Is better?

Starting off with Apple Pay, a lot of the benefits will start to make sense if and only if you've got an Apple device. Luckily, this payment method can be used on the following devices:

• Any iPhone with Face ID or Touch ID
• Any iPad variant with Touch or Face ID
• Apple Watches from Series 1 to future versions
• iMac models with Touch ID (Magic Keyboard or built-in)
• Apple Vision Pro

For easier mobile payments, Apple Pay is the right choice with many transactions secured behind the Face ID systems rather than PIN codes. It does its best to keep things simple too with fees, charging next to none as all transaction fees are charged directly to the bank rather than the end user. For iGaming, this means that players can comfortably deposit without having to worry about fees while still enjoying the benefits of contactless payments.

Google Pay tends to do better than Apple Pay when it comes to iGaming since so many devices run the Android OS. Anything from Samsung to other phone brands is capable of running Google Pay just as long as you have internet and money to deposit. Like most digital wallets, it uses NFC or Near-Field Communication to establish contactless payments while keeping your payment information private.

In terms of data collection, Google Pay says that they don't sell any collected information to third parties or ad agencies for any purpose whatsoever. They also offer functions to block spam and other potential scams through their app's built-in security system, keeping everything safe and sound when dealing with online casino sites. Keeping the ball rolling, accessing Google Pay can be as simple as using your chosen PIN code or through fingerprint ID on more advanced phones, making sure players are still in the running to win big!

Pros and Cons of digital wallets

If integrating digital wallets into your online casino and its roster of payment methods, here are some of the tangible benefits:

• Faster Transaction Speeds: Imagine having to dig out your credit card from your wallet or having to count out bills whenever you want to deposit or simply buy anything. Contactless payments allow for faster speeds since all of payment info is right there on phone device. It can also be a great way of building rapport with players as speedy transactions are a keystone in any good iGaming site.
• Security Measures: Since all transactions tend to be protected by either PIN codes or biometrics, it can be difficult for fraudsters to do any harm. Whether it’s Apple Pay or Google Pay, the added protection of digital wallets can be a great way to save on the resources needed to protect an online casino from fraudulent chargebacks.
• Repeat Players, Repeat Profits: Making transactions easy on an online casino can be a great way of winning over some repeat players, creating a loyal clientele base that can lead to further successes down the road.

Some cons are still at play, however, and it's important to take note of these:

• Verification: For various reasons, some players are cautious about releasing personal information over the internet and that includes their payment information. The security of digital wallets provided may face a difficulty when player needs to become verified in an online casino. Payouts of winnings are usually be done via OCT payment to a card, therefore, we can’t miss that.
• Limited availability for iGaming business. In today’s conditions not every website is eligible to processing with these digital wallets. Some payment providers are not ready to grant high-risk business models with Google and ApplePay and therefore, finding the once could be a real challenge.

Speed and ease at a moment’s notice

Whether an online casino integrates Google Pay or Apple Pay in their system, the benefits are clear: A better flow of transactions and a build-up of goodwill thanks to it. Contactless payments have shaped up as such a positive for any e-commerce business that it's an absolute must to keep in your roster of payment method options. Although there is some hassle in the ID verification stages to get access to mobile payments, it can be a lot easier for businesses since everything is more simply tracked and readily available for making business decisions.

If you are looking to tap into the potential of these two e-wallets or having trouble deciding on all of the options and which to support — Monoup can help you in here. These questions can make or break the experience for players and affect payment routing in ways that can be confusing for any e-commerce business. Consulting with experts here at Monoup can be the advantage you need when taking your turnkey online casino to the next level! Contact us here on our website or through our email to inquire about consultancy and other services.