Apple Pay and Google Pay for online business: how it works
Modern online casino strives to provide users with convenient, secure, and fast payment methods. Local or international payment system — in any case requirements are the same. Payment processing today should first of all be convenient for user, and then only for merchant. In this context, Apple Pay and Google Pay become unique tools that can significantly increase competitiveness of business and payment potential.
Advantages of Apple Pay and Google Pay
If you are looking to improve payment experience of users and increase approval ratio, look at these payment methods. Depending on the region, users may be more or less willing to pay online in this way, but in case they are — consider connecting these gateways. Today we see increasing number of countries noting Apple Pay as their favorite payment method.
Consider the main advantages of Apple and Google pay on your website:
- Increased approval ratio: convenience and speed of payment using Apple Pay and Google Pay can lead to a significant increase in approval ratio. Because user doesn’t need to enter payment details, go through 3DS, and wait. The whole process is contained in pressing one button.
- Improving user experience: users will highly appreciate security and ease of such payments. Paying with Apple or Google Pay is not only easier, but also safer. Since the services tokenize real card data, thereby freeing users from the need to disclose their payment details. Especially in gambling, this can become a decisive factor in many regions where privacy is valued.
- Audience expansion: this is an opportunity to attract new users who prefer to use Apple Pay and Google Pay. If before your website was not interesting to them, now this part of the audience will be able to look at you again
- Increasing customer loyalty: by offering advanced payment solutions, you will strengthen the loyalty of your users.
- Increase in average transaction value: convenience of payment flow can encourage making larger payments, thereby increasing average spending on your platform.
How these payment methods work
Technological side of both wallets includes several main stages: adding card to the wallet (Apple or Google Pay) and the payment itself. The main task of Apple or Google in this case is to ensure security of transaction and confidentiality of cardholder's data.
How is this achieved?
In simple terms, payment systems hide card data by tokenization — replacing real data with generated ones, communicating with the issuing bank through a token. Thus, when a cardholder links his card to Apple Pay, he enters the data of the real card. Apple, in turn, contacts the issuer bank for a token in order to store only encrypted data in its system and refer to them when necessary. A token generator may also be involved in the process. An important point is that you can only link a card to Apple Pay from bank that has a corresponding agreement with Apple. If there is no such agreement, client will not be able to link card to the wallet and pay for purchases with the phone. In this case, customer will have to use card physically.
After encrypting the data of the real card on the side of Apple or Google, unique details of this card are created for use in merchants’ websites or physical points. Because of this, the real number and other card data are hidden from the merchant and the entire process takes place between banks and payment system. Apple or Google themselves do not have access to the real data of user's bank card, thereby also ensuring protection against any compromise.
For the client, everything is even easier, and knowing all these details is not necessary! All he needs to do is, following the instructions, link the card to wallet in mobile phone, enable two-factor authentication by biometric data (face or fingerprint), and this is all set. This is exactly why many payers prefer to use Apple or Google Pay and refuse not only carrying a card to physical points of sale, but also paying online by entering its full data. With usual card acquiring, client needs to enter all the details and go through 3DS. When paying with wallet in phone, the only need is to authorize and confirm payment with biometrics. The whole process takes literally 3 seconds and is clear to everyone, while with familiar card acquiring, many users face difficulties, which may confuse and player gets lost at any moment.
Apple and Google Pay solve this problem and it is real value for modern merchants. Connecting Apple or Google Pay for an online casino is not easy, but possible. This will not only allow you to offer the desired methods to players, but also even anticipate their needs. Not every gambling website can boast of having these payment methods, and if you have them, you are guaranteed a competitive advantage. And besides, an increase in payment approval ratio.
Conclusion:
Apple Pay and Google Pay are not just fashionable payment trends, but necessary tools for modern online business. Connecting these methods is an investment that will definitely pay off. The use of payment systems should be thoughtful, as well as their choice, so always study how they work and how you can benefit from it. In the case of Apple and Google Pay, consider anti-fraud and rationally distribute payment methods. If you are looking for best payment systems in your target market, text us by email or using online form and you will receive a detailed analysis and offers for your product.
