How to choose a game provider in gambling

Rapid development and expansion of online gambling industry have spurred the growth of companies offering software for online casinos. Today's B2B segment features hundreds of gaming content providers catering to all tastes, and their range extends far beyond traditional slots and roulette. Developers are incorporating cutting-edge technologies to create unique gaming products.

Assortment of games is the first thing that catches player’s attention. The broader it is, the more potential users it attracts, increasing the chances of capturing that one loyal player. Game providers compete in the brightness and attractiveness of their content, diversity of loyalty programs, and promotional tools. Presently, they offer various types of games for online casinos, including roulette, poker, bingo, video slots, fantasy slots, online football, other sports games, live dealer games, and much more.

What game providers offer

Number of developers creating games for online gambling is constantly growing, and competition leads to increasingly attractive and exciting gaming products. When thinking "how to choose a provider," the first thing to consider is types of games that will interest your target audience. Products of game providers can be broadly categorized as follows:

• Live Dealer Games: These games recreate the atmosphere of traditional land-based casino. They are particularly appreciated by classic game enthusiasts and those seeking a sense of community in the gambling world. Live dealer games feature a real table and dealer connected via video chat, with the game being streamed live. Players can interact in a chat during the game, enhancing the communal experience.
• Random Number Generator (RNG) Based Games: These games are abundant with various storylines and are known for their luxurious, colorful graphics. A key advantage is their flexibility with time – players can place bets and start playing at any moment. The vast assortment of these games appeals to players with diverse interests, offering something for everyone, from adventure and mythology to modern and futuristic themes.

At any stage of a casino's development, you need regularly update software and games. This approach helps attract new players and maintain the interest of an already established user base. The key to success is continuous expansion of gaming content assortment. Even the most attractive and unique games can become monotonous, and player preferences can quickly change. By expanding the selection, operator constantly offers something new to the clients while keeping their favorite games available. The market today is so dynamic that many projects appoint a dedicated employee or even an entire department responsible for updating the website with fresh, exciting content.

Currently, following products from game providers are popular among players:

1. Live Dealer Games: These games consistently appeal to a specific segment of the target audience — socially active players who love and appreciate the atmosphere of land-based casino. To retain these players, high-quality streaming content is necessary, for example, live dealer games from Evolution.
2. Slots: Attractive and popular due to their immense variety, including 3-, 5, and 7-reel slots, 3D graphics, fantasy slots, classic fruit-themed, and those based on a wide range of themes from prehistoric times to science fiction. This segment of games covers the broadest audience.
3. Table Games: Baccarat, blackjack, and poker also belong to the "classics" that have transitioned into online gambling. They continue to enjoy steady and enduring demand among a conservative audience.
4. Casual Games: Titles like Candy Crush Saga or Plinko captivate with bright graphics and simple plots, making them more popular among younger audiences. This segment also has a wide reach, so if you're still considering how to choose a provider, pay attention to the assortment of slots and casual games offered by the gambling provider.
5. Games Based on Random Number Generators: New types of games are being created using random number generators, such as fishing-themed games. These games feature realistic graphics where the game character is seen sitting in a boat and handling fishing gear. Fishing games are especially popular in Asia and South America, so it's essential to incorporate them when entering the online gambling market in these regions. Another popular new type of RNG-based game includes "airplane" games like JetX or Aviator, with the latter becoming a massive hit in 2023.
6. Jackpot Agg regators are not games themselves. But game providers implement jackpot aggregators to enhance all types of gaming content. A jackpot can be an integrated mechanism within a ready-made game or a software module designed for multiple games, all games in a segment, or even across a gaming provider's portfolio. Their function is to increase the attractiveness of the gameplay, spur players' excitement, and enhance the value and number of bets. All these factors contribute to increasing the casino's revenue and the project's competitiveness.

Before purchasing software and new games for your casino, familiarize yourself with statistics on all games presented in your gambling project, especially those that have been most popular. Game providers regularly analyze player preferences, but your users may differ from the target audience of a specific game developer who becomes one of your suppliers. Therefore, your data might paint a different picture. The more information available, the easier it is to select an assortment that aligns with your players' preferences. Additionally, analytics make it easier to decide how to choose a provider with a game selection that suits your project's specific needs.

Choosing a Provider for Online Casinos: Key Criteria

1. Reputation of the Game Provider: The reputation of a game provider is critical, encompassing not only their products but also their service. A company that values its reputation will always provide detailed feedback and answer all questions. In the highly competitive environment of online gambling, neglecting customer communication is not an option.
2. Licensing and Regional Availability: Ensure that your chosen game providers are licensed and available in the region where your project will be promoted. The portfolio should consist only of licensed and certified games.
3. Terms of Cooperation: This criterion includes not only the range of games and the terms of purchasing software but also technical support. Reputable gaming providers always accompany their products with technical support and closely collaborate with the operator on this matter. This also applies to other issues like licensing, payment systems, etc.
4. Global and Regional Audience Preferences: Another important thing in choosing a game provider is the global and regional preferences of different audiences, which should be considered when creating a gaming portfolio. For instance, a ready-made set of sports betting is a winning choice when targeting South America. Casino content should align with the interests and preferences of the target audience.
5. Software Integration: In this matter, the operator should expect assistance from supplier. Success and speed of product integration into the gaming platform depend on this. It is usually best to purchase software with one-time API integration. A game aggregator, which combines a variety of slots and games from multiple providers, is also a good choice.
6. Support of Cryptocurrency: If the your casino's payment system supports cryptocurrency, it's wise to consider games where bets and winnings can be made in Bitcoin, Litecoin, or other cryptocurrencies. Not all gambling providers support cryptocurrency.

The key is to select gaming content that meets the expectations of gamblers and engages them in enjoyable activities. The right content will resonate with your players and ensure the success of your online casino.