Online gambling is one of the fastest-growing markets in the world, expanding at approximately 10% annually. This trend is likely to continue. Online gambling thrives also because many countries have shifted their policies from prohibition to regulation of this activity.
Previously, attitude towards gambling was predominantly negative, with online casinos being illegal in many countries. Nowadays, legislation is developed and adapted to strictly control casinos while simultaneously creating conditions for their bright evolution. It's well-known that gambling business is highly profitable, and its legalization aims for millions in taxes for the state's budget. Research indicates that online gambling accounts for about 40% of the entire entertainment market on the internet.
Baltic region, being in the European Union, generally adopt a tolerant stance towards gambling. However, they strictly regulate all related activities and tax winnings of players. The laws on gambling in Latvia, Lithuania, and Estonia permit both land-based and online casinos, as well as sports betting and horse racing. Moreover, gambling houses and online platforms are strictly regulated by local legislation.
Key Requirements for Casinos in the Baltic States:
Additionally, gambling platform must comply with local tax laws and meet all standards of the gambling industry in the region. Gray zone operators in the Baltic States are blacklisted, and playing there is extremely risky for player protection. Authorities are relatively lenient towards legal gambling resources that adhere to all standards and regulations. Various forms of iGaming, including slots, lotteries, virtual casinos, and sports betting are quite popular.
Economies of these countries have grown significantly in recent years, leading to improved standard of living. Concurrently, laws have changed: instead of prohibiting gambling business, they now regulate it. For instance, since 2005, Latvia has implemented Gambling and Lotteries Law, establishing Lotteries and Gambling Supervisory Inspection of Latvia. Private casinos and bookmakers are required to obtain a license. As a result, gambling industry has been brought into the legal domain, allowing it to operate legally and transparently.
Additionally, free access to the internet among the population makes Baltic States a promising region for development of online casinos. In Latvia, Lithuania, and Estonia, hundreds of licensed bookmakers and gambling sites offer roulette, slot machines, and card games. Entertainment is accessible to all who meet the minimum age requirement.
As mentioned, gambling was legalized in Latvia in 2005, and the law legalizing online casinos was introduced in 2010. The same year the country's first online gambling portal opened. Advertising gambling resources is prohibited in Latvia, except within the premises of land-based halls. Online gambling is open for licensing in all areas except lotteries, with only the state lottery, Latvijas Loto, being permitted. In 2019, the Gross Gaming Revenue (GGR) of Latvia's gambling industry reached 307 million euros, with an annual growth rate of 10%.
The cost for online casino license is EUR 200,000, while a comprehensive license for both online platforms and land-based establishments is EUR 427,000. There is no limit to the number of licenses issued, but they require annual renewal, which costs EUR 37,000. Casinos must pay a 10% tax on gross profits to the state treasury, and players are taxed on winnings exceeding EUR 3,000.
Overall, Latvian gambling market is considered profitable and promising due to its transparent and straightforward legislation. The high interest of population in online games, a wide array of entertainment options (roulette, slots, slot machines, betting, horse racing, virtual casinos, etc.), and a moderate tax rate significantly contributed to its success.
Development of gambling laws in Estonia began with the Lottery Act in 1994, followed by a draft gambling law a year later. The legal framework for regulating casino operations evolved over the years, culminating in the Gambling Act of 2009. From 2010, licensing of online gambling began, opening Estonia's gambling market to foreign gaming resources. An initial requirement for foreign operators to locate their servers within the country slightly
slowed industry's development, leading to its repeal in 2012. By 2020, Estonia's gambling market reached 78 million euros and continues to grow till today.
Similar to Latvia, only the state (Eesti Loto) can operate lotteries, while all other forms of gambling are permitted with a license. There is no limit on the number of licenses, which are valid for five years. Licensing conditions for betting operators are somewhat more tolerant than for online casinos. For example, a betting operator's license application fee is EUR 31,960, with a minimum capital requirement of EUR 130,000. Gambling portals must have a minimum capital of 1 million euros and pay a fee of EUR 47,940.
Casinos can be registered both within and outside Estonia, but obtaining a state license is mandatory to avoid being blocked. A significant advantage of Estonia's gambling market is the lowest tax rate in Northern Europe: only 5% of the casino's gross revenue.
Players also pay a 5% tax on all winnings. Gambling is allowed from the age of 21 for all types of games, except for the state lottery, which is available from 16 years old. The most popular games in Estonia include the local state lottery, sports betting, and online gambling (slots, roulette, etc.).
Lithuania's gambling market is governed by the Gambling Law of 2001, which regulates the operation of land-based casinos and sportsbooks. In 2016, online casinos were fully legalized in the country. Today, Lithuanian players have access to both foreign websites and locally registered gambling portals. Sports betting, lotteries, and other forms of gambling are permitted online and offline. Since then, Lithuania's gambling industry has soared, with a record market growth of 44% in 2019, and the market continues to grow and expand.
In 2020, the gambling regulation law was updated to include virtual events. In 2021, amendments regulating the advertising of online gambling, live dealer online casino streams, and AML policies of gambling houses and portals came into effect. Like Estonia, Lithuania allows gambling from the age of 21, and all winnings are taxed. The tax rate here is higher — 18% of each amount won. Gambling laws permit all forms of online gambling, but licensing conditions are stricter than in Estonia and Latvia.
Operators are only eligible to acquire a license if they own land-based casino, several bookmaker offices, or gaming machines. The minimum license cost is EUR 260,000 for the smallest scale of business (30 machines, 3 tables). Depending on the number of tables and machines in the casino, the license cost increases proportionally to the scale of the gambling establishment and the online resource.
Minimum statutory capital for a gambling resource in Lithuania must be 1,158,000 euros, and the tax is 13% of the gross income. Additionally, companies are required to maintain a guarantee of EUR 72,000. This means that such an amount must be kept in the company's accounts and is designated solely for payout of winnings. If this sum decreases following payouts, the account balance must be replenished within 2 calendar days.